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Home News World Human interest

Derren Brown tricks used by world leaders to exploit populist fears

Like mentalist Derren Brown, politicians expertly use psychological manipulation, and they do so to exploit the public's populist fears

Ian Kirke by Ian Kirke
29-01-2025 17:56
in Human interest, Politics
Reading Time: 5 mins read
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The ideal antidote to the real prospect of a bunch of Bond villains vying for world supremacy – from President Musk and his willing assistant Nick Nack (aka Donald Trump) in the west, to President (for life) Xi in the east, via the loathsome Scaramanga and Blofeld in middle earth – may be closer than you think.

But first, look into my eyes and when I click my fingers, the world will be a happier and safer place for all of us.

Populist views come from our love for simplicity

The psychological power of suggestion isn’t only confined to the stage where entranced members of the audience perform the strangest of behaviours once spellbound by a swinging pocket watch. Humans are hotwired to favour simple answers to complex questions, with this preference being firmly rooted in our cognitive processes. People are naturally inclined to seek efficiency in both understanding situations and achieving goals; thus, simpler explanations are often seen as more reliable and easier to manage, aligning perfectly with our brain’s desire for effectiveness. And this is where populist demagoguery exerts it significant power to great effect.

The Farage et al stable of snake oil sales folk are well aware of this psychological goldmine and ruthlessly excavate it by relentlessly pressing home the efficiency of the populist manifesto that feeds off the natural anxieties of economic insecurity, cultural tropes, distrust in the elites, and the perceived loss of political power. This populist rhetoric easily taps into strong emotions such as fear, anger and resentment which can be more compelling than rational arguments, especially in times of crisis or uncertainty. Even the truth cannot save the day. 

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Politicians use psychological manipulation to exploit this desire

A grotesque example is the Musk tirade about Jess Phillips MP which is abominable and wholly false, yet he and his cronies knowingly use psychological manipulation to exploit the susceptibility of the human populist mindset.

The 2016 Brexit referendum is the perfect illustration of an insane fermentation of populist propaganda that placed the majority of UK voters into a trance, culminating in the vote to usher in an economic Armageddon that didn’t deliver to anyone, especially those that voted in favour of the unicorn.

But please don’t take my word for this; ask celebrity hypnotist Paul McKenna who was recruited by the Leave.EU campaign to maximise the gullibility of the human instinct to believe in the big lie. This propaganda technique involves telling a lie so colossal that ordinary citizens would never believe someone could have the audacity to distort the truth so blatantly. When supercharged by a compliant media this psychological manipulation creates the illusion of truth.

But please keep the faith and keep looking into my eyes and remember that I have yet to click my fingers.

Is our saviour plying a similar stage show, albeit occupying the light rather than skulking in the dark recesses of division and deceit?

Derren Brown’s Sacrifice: Powerful psych tricks can transform your beliefs

Netflix original Sacrifice (released on October 19, 2018) features the established illusionist and mentalist Derren Brown who undertakes a psychological experiment in an attempt to transform an ordinary person into someone willing to endure harm or danger to protect someone they don’t know. But if that wasn’t a steep enough mountain to climb, the context of this endeavour is even more intriguing.

Selecting a participant with strong discriminatory views, Brown deploys a series of psychological manipulation techniques, including subliminal messaging, fake technology implants, and high-pressure scenarios to challenge and change these beliefs. The subject, an American man with narrow-minded views on immigration, undergoes a transformative journey. The enthralling climax of the experiment involves placing the participant in a staged situation where he must decide whether to take a bullet for a stranger. The programme explores themes of empathy, prejudice, and the power of psychological manipulation.

And here is the spoiler – Brown’s experiment is successful. By the end of the documentary Brown puts the man in a staged situation where he believes he is protecting a stranger from danger. He ultimately decides to intervene, thereby demonstrating a significant change in his mindset and willingness to sacrifice himself for someone he doesn’t know, a trait that was completely absent at the commencement of the study, and a powerful demonstration of how psychological manipulation techniques like Brown’s can influence and transform deeply held beliefs and behaviours in the most positive of ways.

And as I click my fingers, if I have persuaded you to foster the presumption that those with the most acrid of assumptions are taking you for a ride, I have completed my task – and for that I won’t even levy a charge.

Footnote: In a tweet, responding to Uri Geller, on 25 March 2019, Derren Brown joked (or did he?) that he had actually staged Brexit in the first place.


This article was first published in Ian’s blog ‘What shall we talk about today?’ Read the original article.

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Ian Kirke

Ian Kirke

I write about things that have puzzled, surprised, and overwhelmed me!   As a kid, and latterly a dad and police officer I realised that have an almost endless list of things I want to make sense of. I suspect I am not alone.   Hopefully as a law graduate and post-graduate criminologist my life observations reflect a degree of authenticity and balance – but I’ll allow you to judge that for yourself!   Synthesising humour, grief, horror & hedonism, I think I’m an all-rounder!   Completing the rest of my life I am a frustrated speedway promoter, passionate Notts County fan and part-time philosopher. Follow Ian on BlueSky

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